What we've been workin' on...


Papa Ten

A beer that is dedicated to the brave men that paid the ultimate sacrifice in the Papa-Ten Sector and other volatile areas of the world. We are honored to have created the identity and brand …


Mamaleelu Cold Brew

Mamaleelu Cold Brew Coffee is a start-up artisanal coffee maker out of the Fair Food Matter’s program, Can-Do Kitchen in Kalamazoo, Michigan. Mamaleelu’s beautifully handcrafted, small batch products needed an identity, web site and labels …

Petoskey Tea Logo

Petoskey Tea Company

Petoskey Tea Company prides itself on its hand crafted, hand blended organic teas. We were honored to create the identity and packaging for this women owned start-up.


Eat Dessert First

Through Fair Food Matters’s program, Can-Do Kitchen, I have had the opportunity to work with some brilliant up and coming Kalamazoo based food businesses. Dessert First came to me in early 2014 looking for a …


Fresh Food Fairy

The Fresh Food Fairy came to me a few years ago for logo design. She’s back and is expanding her business to include several new products and services to her program and well a new …



Puritea was a concept brand design for a Michigan startup Tea company, using simple imagery to convey their strong brand promise.


Handmade Kalamazoo

Handmade Kalamazoo is an umbrella brand that aims to promote, market and sell the goods of Kalamazoo makers. In the effort to build a strong brand with a strong community – we designed a multitude …


Barre Studio of Kalamazoo

Rebranded Kalamazoo Barre Studio with a new logo and web design to convey a new philosophy and approach within the business.


929 Apothecary

929 Apothecary is a small women owned start-up making body care products. This line will feature lotions, oils and bath products to start.


  • Don't design for everyone. It's impossible. All you end up doing is designing something that makes everyone unhappy.
    Leisa Reichelt
  • “Socrates said, “Know thyself.” I say, “Know thy users.” And guess what? They don’t think like you do.”
    Joshua Brewer
  • Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
    Dieter Rams