What we've been workin' on...

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Mamaleelu Cold Brew

Mamaleelu Cold Brew Coffee is a start-up artisanal coffee maker out of the Fair Food Matter’s program, Can-Do Kitchen in Kalamazoo, Michigan. Mamaleelu’s beautifully handcrafted, small batch products needed an identity, web site and labels …

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Eat Dessert First

Through Fair Food Matters’s program, Can-Do Kitchen, I have had the opportunity to work with some brilliant up and coming Kalamazoo based food businesses. Dessert First came to me in early 2014 looking for a …

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Fresh Food Fairy

The Fresh Food Fairy came to me a few years ago for logo design. She’s back and is expanding her business to include several new products and services to her program. We are excited to …

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Puritea

Puritea was a concept brand design for a Michigan startup Tea company, using simple imagery to convey their strong brand promise.

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Handmade Kalamazoo

Handmade Kalamazoo is an umbrella brand that aims to promote, market and sell the goods of Kalamazoo makers. In the effort to build a strong brand with a strong community – we designed a multitude …

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Barre Studio of Kalamazoo

Rebranded Kalamazoo Barre Studio with a new logo and web design to convey a new philosophy and approach within the business.

  • Don't design for everyone. It's impossible. All you end up doing is designing something that makes everyone unhappy.
    Leisa Reichelt
  • “Socrates said, “Know thyself.” I say, “Know thy users.” And guess what? They don’t think like you do.”
    Joshua Brewer
  • Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
    Dieter Rams