What we've been workin' on...


Mamaleelu Cold Brew

Mamaleelu Cold Brew Coffee is a start-up artisanal coffee maker out of the Fair Food Matter’s program, Can-Do Kitchen in Kalamazoo, Michigan. Mamaleelu’s beautifully handcrafted, small batch products needed an identity, web site and labels …


Eat Dessert First

Through Fair Food Matters’s program, Can-Do Kitchen, I have had the opportunity to work with some brilliant up and coming Kalamazoo based food businesses. Dessert First came to me in early 2014 looking for a …


Fresh Food Fairy

The Fresh Food Fairy came to me a few years ago for logo design. She’s back and is expanding her business to include several new products and services to her program and well a new …



Puritea was a concept brand design for a Michigan startup Tea company, using simple imagery to convey their strong brand promise.


Handmade Kalamazoo

Handmade Kalamazoo is an umbrella brand that aims to promote, market and sell the goods of Kalamazoo makers. In the effort to build a strong brand with a strong community – we designed a multitude …


Barre Studio of Kalamazoo

Rebranded Kalamazoo Barre Studio with a new logo and web design to convey a new philosophy and approach within the business.

  • Don't design for everyone. It's impossible. All you end up doing is designing something that makes everyone unhappy.
    Leisa Reichelt
  • “Socrates said, “Know thyself.” I say, “Know thy users.” And guess what? They don’t think like you do.”
    Joshua Brewer
  • Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
    Dieter Rams